Size Ratios:

Preparing poster designs according to the standard sizes offered by Podbul improves print quality. Select product type and printing technique (DTG, DTF, UV, Eco-Solvent) Available poster sizes are 8×12″, 12×18″, 16×24″, 20×30″ and 24×36″ inches. All these sizes have a 2:3 ratio; maintaining this ratio when designing avoids cropping errors and image distortion on print.

It is recommended to prepare the final file at 300 DPI resolution, add 3-5 mm bleed and keep the text in the safe area. For horizontal and vertical versions, planning the composition according to the proportion also makes the mockup fit easier.

Designs prepared according to these standards are displayed more accurately on the product page and meet customer expectations, reducing the possibility of returns.

• Use at least 300 DPI resolution and 3-5 mm bleed in the final size.
• Leave 5-8 mm of safe space outside the margin; do not bring text and signatures close to the edges.
• When choosing a mockup, use the same ratio; otherwise, do not stretch the image or use controlled cropping.

Specifying “ratio” and “clear image area” on the online product page reduces the risk of returns. 

Paper Types, Weight and Print Accuracy

Paper type and paper weight determine both texture and color perception. For economical poster printing, 170-200 gsm matte or satin is preferred, 230-260 gsm for a premium look, and cotton fine art 300 gsm+ for art class work. Satin/semi-matte surfaces balance banding and glare in dark areas that require high saturation.

A consistent profile and workflow is important for color accuracy. It is usually a safe approach to edit your work in sRGB color space with a 16-bit source and output the final file as an 8-bit TIFF/JPEG at 300 DPI. In Podbul, you can minimize production deviations by keeping a product-by-product ICC profile and print type note.

• Choose the paper weight according to the poster size; 230 gsm+ reduces sagging for large sizes.
• For large dark floors, consider a light texture or satin finish to hide lines and dust imperfections.
• Do not exceed the total ink limit for sharp blacks; oversaturation increases drying time.
• Use embedded fonts with 3-5 mm bleed and rasterized layers in the files.
• Verify critical colors with a small proof print before production.

Posters & Wall Decor You can visit the relevant page to see and review our products. 

Packaging, Protection and Ambient Conditions

For the safe delivery of posters, the products are packed in a tube or flat rigid cardboard envelope according to the size. Protective elements are used to prevent corner and edge crushing. Podbul's standard packaging process minimizes the risk of curling, bending and surface damage during shipment.

Posters are moisture and light sensitive products; therefore, it is recommended to display them in an area away from direct sunlight and heat sources for long life. After opening the posters sent in the tube, leaving them on a flat surface for a short time allows them to form naturally.

Practical suggestions for the user:
- Avoiding bare hand contact with the poster surface reduces fingerprints and dust.
- If hanging in areas with high humidity (bathroom/kitchen), the environment should be checked.
- Avoiding close proximity to air conditioners and radiators maintains color stability.
- Including opening and care instructions on the product page reduces the risk of returns.

Those who want to open a shop on Etsy can follow the steps to create an account and start selling on Etsy's official website. page from ican examine.

Mockup and Presentation: Get the Context Right

Mockup images allow the customer to get the right sense of scale and wall decor feel. Mockups with a simple background, consistent lighting direction and scale references (sofa, table, plant) build trust. If the proportions are different, preserve the design by using frames or space instead of stretching the image. 

Choosing mockups according to the size ratio when listing products not only improves the store appearance on e-commerce platforms such as Etsy/Shopify, but also helps the customer choose the right size. Using a clear structure and alt text in file names provides an additional advantage in terms of SEO.

When listing products, choosing mockups based on a 2:3 ratio - the common denominator of our wide range of sizes from 8×12″ to 24×36″ - not only improves the look of the store, but also helps the customer choose the right size. A long side of 2000-3000 px is sufficient for a web presentation, but remember that your print file should be 300 DPI.

To start working with Podbul and start the store integration process our application form you can visit.