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Etsy Print on Demand Masterclass

Etsy Print-on-Demand Training: An Introduction to the POD Business Model

The Etsy POD (Print on Demand) business model is a sales model based on production after an order is received, without holding inventory. This lesson simply explains the basic logic of the model, its advantages, points to consider, and the main topics to be covered throughout the training.

Free Access Access all courses for free.
21 Lessons Video tutorial Learn the Etsy POD process step by step.
4 hours 24 minutes Total time Comprehensive introductory training
Get Started Now Practical flow Step into the Etsy POD sales process today.

Module 01

Etsy Store Setup and Sales Infrastructure

This module covers the necessary store setup steps to start selling Print on Demand on Etsy. You can prepare more consciously for the POD sales process with basic topics such as Etsy store settings, product listing, variations, advertising, and pricing.

  • We are reviewing suitable product categories for POD on Etsy.
  • We are discussing profit margin calculations for t-shirts and ornament products.
  • We will cover pricing and profit margins with real store examples and the Podbul profit calculation tool.
  • We will examine the points to consider when choosing country, currency, and bank location when opening an Etsy shop.
  • We will discuss common mistakes made in payment and verification processes when opening a store with a Turkish or American company.
  • We will provide an overview of shop name selection, Wise, TL IBAN, and Etsy Plus.
  • We are learning the essential settings to be made on the first day of an Etsy shop.
  • We are reviewing the editing of banner, profile picture, store description, and FAQ sections.
  • We're covering shipping profiles, production partners, returns, and automatic message settings.
  • We are learning about the areas to pay attention to when creating a product listing on Etsy.
  • We are examining how to correctly prepare visuals, videos, titles, descriptions, and tags.
  • We're covering how to use personalization, category, and variation settings.
  • We are learning about the importance of variations in sales strategy on Etsy.
  • We are covering the correct use of color, size, product type, and price options.
  • We are examining the evaluation method for Satan designs across different products and listings.
  • You can use Etsy's discount and coupon settings more accurately.
  • You can evaluate automatic coupon options for abandoned carts and favorites.
  • You can plan campaign duration, discount rate, and promo code settings more consciously.
  • We are learning the difference between Etsy Ads and Offsite Ads.
  • We are reviewing the daily advertising budget and the new store advertising strategy.
  • We are addressing performance and cost optimization with ad data.
  • We are learning to determine the correct POD pricing strategy based on competitor prices.
  • We are calculating net profit with shipping, commission, product cost, and advertising expenses.
  • We are interpreting the conversion rate and performance with Etsy store data.
  • We are learning about the impact of the Star Seller badge on Etsy on customer trust.
  • We are reviewing the message, cargo, comment, and case criteria.
  • We are addressing spam messages and store health standards.
  • On Etsy, we will discuss the.
  • We will evaluate product and category selection through competitor lists, successful stores, bestseller, and popular now tags.
  • We will examine how to track trends and turn them into original designs using Etsy search results, Google Trends, and social media data.

Module 02

POD Design Strategy and Trend Tracking

This module covers design strategy and trend tracking for Etsy Print on Demand sales. It explains the process of creating Print on Demand designs with sales potential through artificial intelligence, pre-made design resources, copyright issues, and customizable products.

  • We are learning why design should be at the center of Etsy POD sales.
  • We're exploring how to translate evergreen topics, special occasions, and trends into POD products.
  • We're discussing how to leverage Canva, artificial intelligence, and Podbul content for t-shirts, posters, and ornaments.
  • We are learning to track current trends in America with Google Trends.
  • We are examining whether trending topics are suitable for POD products.
  • We are discussing how to facilitate weekly trend research with artificial intelligence.
  • We're learning the difference between trademark and copyright on Etsy.
  • We're addressing copyright risks in titles, descriptions, tags, and designs.
  • We are examining what to pay attention to in copyright complaints to protect store health.
  • We are learning to create POD designs with ChatGPT, Gemini, and Recraft.
  • We are examining visual enhancement, background removal, and preparing print-ready PNGs.
  • We are addressing the process of transforming the design into a mockup via Podbul and preparing it for listing.
  • We are reviewing ready-made design resources such as Etsy, Creative Fabrica, and Podub Premium.
  • When buying designs, we learn to pay attention to the license, quality, and store reviews.
  • We are discussing how to differentiate ready-made designs with mockups, titles, and labels.
  • We are learning about the sales opportunities for personalized products on Etsy.
  • We are examining the design personalization process with Canva and Gemini.
  • We're tackling niche bulk order markets like group shirts, birthdays, and cruises.

Module 03

Sales-Generating Mockups and Product Photos

This module discusses the importance of mockups and product images in Etsy POD sales. The first image explains how to make listings more professional, trustworthy, and sales-oriented through thumbnail selection and the proper use of mockups.

  • We are learning about the impact of mockup visuals on sales and advertising performance.
  • We're looking at what to consider when choosing the first visual and thumbnail.
  • We are discussing how to choose the correct mockup style based on the product group.

Module 04

Print on Demand Supplier Selection and Startup Roadmap

This module covers choosing the right supplier, the production process, and the initial budget when starting with Etsy Print on Demand. Podbul, Printify, and different POD models are compared in terms of print quality, product variety, shipping process, and cost. A basic startup roadmap for different budgets is also shared.

  • When choosing a supplier for Etsy POD, we evaluate quality, cost, shipping, and product variety.
  • We are comparing Podubl, Printify, and different supplier models.
  • We are reviewing store setup, product preparation, and tool priorities based on the initial budget.

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Get ready for Etsy POD sales today

This is designed for anyone who wants to start selling on Etsy, improve their existing Etsy shop, or manage the Print on Demand process more consciously with Podbul.

Shopping bag

Proceed from store setup to order.

Follow the basic processes step-by-step, such as Etsy shop settings, product listing, mockups, SEO, pricing, and order management.

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Put what you learned into practice with Podbul.

Transform the design, listing, and fulfillment steps you learned in training into a more organized and actionable workflow with the Podbul infrastructure.

Haven't you started working with Podbul yet?

Podbul, on global sales channels like Etsy and similar platforms Print on Demand It offers a production and fulfillment infrastructure that helps you manage your processes more easily.
You can contact us to offer your products without holding stock, manage your orders with confidence, and get information about Podbul solutions.

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